OTA is online travel agency and it’s important for most hotels.
There are many famous OTA platforms including booking.com, expedia.com, agoda.com, hotels.com, trip.com (ctrip.com) in the world.
In the hotel tourism market, domestic tourism is 52% and international passengers is 48%.
According to the hotel industry research report, there are 62% of foreign travelers using OTA to book rooms and 38% of domestic tourism using OTA to book rooms.
You can calculate by above number to get the key fact: 49.52% tourism use OTA to book room.
If you have 400 rooms in your hotel, there should be 200 rooms are sold through OTAs.
If your role is Revenue Manager, you should take care the selling information of your hotel on OTAs as it influence 50% selling of your total rooms.
Let’s summarize above messages:
- 49.52% tourism use OTA to book rooms no matter for domestic tourism or international passengers
- 50% of your rooms should be sold through OTAs
If the sitution of your hotel is different to the real market, you should check your selling plan again. There should be something wrong in your revenue plan.
For most sales or revenues managers of hotels, they already know the importance of SEO(search engine optimization), social media, google keyword advertisement, facebook advertisement, KOL(key opinion leader), youtuber and they are familiar with above tools.
Most of their marketing budgets are spent on above tools.
Let’s think the relationship between your marketing budget and your room revenues.
Is there any approved research report that your marketing expenses can increase your room nights and room revenues?
The answer is “NO”!
All your investment on social media, facebook advertisement, SEO, google keyword can’t influence your room revenues!!
These above marketing tools can’t influence the ranking position of your hotel on OTA.
It’s because that the search engine of OTA is customized and developed by OTA themselves.
Those OTA search engine won’t be impacted by SEO, facebook advertisement, google keyword advertisement.
If you expect that your hotel can be displayed on top pages, you should follow rules of OTA.
Many research about OTA already approved that the ranking position of hotels on OTA is high positive relative to room revenues.
The better positions of your hotels are, the more room revenues your hotels get!!
- Your marketing budget on SEO, Facebook advertisement, Google keyword advertisement, KOL, Youtuber can’t influence your room revenues on OTA
- SEO is not working for OTA ranking
- You should follow rules of OTA to optimize your hotel on OTA to increase room revenues on OTA
Now, what we can help?
We develop an artificial intelligence system to collect and analyze behaviors of OTA and we know how to influence the ranking algorithm of OTA and optimize the ranking position of hotels.
According to our research, there are many factors that the OTA search engine will consider to change the ranking position of hotels at customers’ search result.
We use our AI system to help hotels in the world to incrase their ranking position on OTA and get great performance.
We can help most of our customers’ hotel to move ahead at least 2 pages. There are 25 hotels per page and it means that most of our customers can win 50 hotels after our help.
If you can move ahead to front pages, you will get more reservations and ratings and it’s good cycle for your room reservations.
When your hotel stays on top front page, you can get more room reservations and you need to encourage your customers to leave good reviews and scores for your hotel.
As the score, orders and ratings are increased, the search engine of OTA will keep your ranking position with good weight to get more reservations.
You operate a good hotel and we help you to get the opportunity to be displayed on top page to get customers’ reservations and this is the mission that we do.
Please keep in mind that we can help your hotel to get more room reservations on top pages and your team can focus on to provide best services to customers.
Don’t miss the great opportunity to increase room revenues with our help.
Purchase our service now and increase your hotel’s room revenues immediately!
For any question, please contact with us directly.
Our service phone number is +886-3-4275466
4F., No. 43, Xinming Rd., Zhongli Dist., Taoyuan City 320, Taiwan (R.O.C.)